The Rugby Football Union (RFU) has named GUINNESS as the Official Beer of England Rugby. The new enhanced four-year partnership, which will commence from September 1 2013, marks a key milestone for both parties as England Rugby prepares for an exciting few years ahead.
Official Responsible Drinking Partner of England Rugby
DIAGEO and the RFU’s announcement confirms the GUINNESS brand’s commitment to international rugby and the brewer is continuing its promotion of responsible drinking by maintaining its designation as Official Responsible Drinking Partner of England Rugby.
The new partnership builds on the brand’s already strong presence in and around Twickenham Stadium, with GUINNESS and the RFU working collaboratively to enhance the fan experience on international match days. Celebrating a passion for rugby, the partnership will create unique opportunities to deliver engaging experiences for all supporters, not just those at Twickenham.
Official Guinness “Fanbassador”
To kick-off the beer brand’s new role as Official Beer the RFU and makers of GUINNESS are offering one England fan the opportunity to join their team to help create the best GUINNESS match day experience for the season ahead. The winning England Rugby fan will be trained in pouring the perfect pint of the black stuff at the brand’s bar in London and consulted as Official Guinness “Fanbassador” on match day activity as the brand increases its presence in the West Car Park fan zone. The prize also includes joining the GUINNESS team at Twickenham for every home game of next season.
To enter the competition, England Rugby fans click here
The partnership between GUINNESS and the RFU is also accompanied by renewed partnerships for GUINNESS with the Six Nations (SNRL), Scottish Rugby Union (SRU), Welsh Rugby Union (WRU) and Premiership Rugby further cementing the brand’s commitment to rugby as the sport’s profile continues to rise in the market.