Redefine Hotels and BDL Management are to merge as Redefine BDL Hotels, creating the largest independent hotel management company in the UK with 60 hotels under management, representing 6,700 rooms.
The merging of the two companies will reinforce the capabilities offered by both businesses, combining the financial strength and operational experience of Redefine Hotels with the hotel management and development expertise of BDL. Clients, ranging from individual investors to banks, will be delivered the very best in terms of financial and operational management of their assets, supporting their future value.
Redefine BDL Hotels will offer hotel owners stronger procurement capability and negotiating power, financial strength, continuity of service, and access to unparalleled international hotel brand relationships including IHG, Wyndham, Hilton, Starwood, and Best Western.
With offices in both London and Glasgow, Redefine BDL Hotels will manage a combined portfolio of 60 hotels, employing 3,000, and delivering a turnover of over £200m. The current portfolio under management comprises:
- Franchises from five of the largest international hotel brands (IHG, Wyndham, Hilton, Starwood, and Best Western)
- Hotel distribution across UK and in Africa (one hotel in Liberia and one hotel in Cape Town)
Redefine BDL Hotels Chairman, Helder Pereira, commented:
“We view this merger as an extremely positive transaction for both companies; a strategic move which will enable us to be one step ahead of the trend for consolidation in Europe, mirroring what we are witnessing over in North America.
“We see significant opportunities to grow our business, both through acquiring new management contracts, and by partnering with owners and developers to deliver optimum performance from their assets, helping them to realise their full potential.”
Stuart McCaffer, the current Chairman of BDL Management, and who has been instrumental in the success of BDL, will leave the board after 15 years’ service, to concentrate on his own hotel ownership interests. His hotel interests will continue to be managed by the merged company.
About Redefine Hotels
Redefine Hotels, part of the Redefine Property Group, the holding company of which is listed on the Johannesburg Stock Exchange (“JSE”) with a market capitalisation in excess of £2bn, was formed to acquire, develop and manage branded hotels globally with an initial focus on Europe and Africa. The current properties are located in the United Kingdom, Liberia and South Africa.
About BDL Management
BDL Management is the UK’s largest multi-brand hotel management company, with 48 properties across the country and over 5,200 rooms under management. With offices in Glasgow and London, BDL Management has 2,400 staff employed within the hotels and 75 at the management company.
Working with IHG, Wyndham, Hilton, Starwood, and Best Western, BDL Management specialise in developing and managing hotel assets for owners of both branded and independent properties.
The company operates hotels across all service tiers – from the upscale Crowne Plaza to the midmarket Ramada Encore as well as independent hotels including the five-star Grand Jersey Hotel in St Helier and Princes Street Suites, serviced apartments in Edinburgh.
For more information about Redefine BDL Hotels click here