Orchid has launched a new sub-brand called ‘All INNS’ focused on the family market.
Set to roll out across all of Orchid’s Free House Dining division over the next 18 months, the concept is designed to be welcoming to one and all, creating a family dining experience that will ensure that each pub truly has something for everyone, all under one roof.
Four investments – Hare and Hounds in Minworth, Church Tavern in Perry Barr, Lock Keeper in Radcliffe and Priory in Wellingborough – have already been signed off, with a further eight in the pipeline.
Atmosphere and Areas
With All INNs, Orchid is looking towards the next generation of family pubs for all – there are areas for adult dining, outside play & dining, private function areas, and kids’ play facilities, plus a traditional pub setting for drinks and snacks with friends.
The flexible spaces and zoning of the pubs allows families to enjoy a meal together with plenty for the kids to do before and after their meal, while groups in the bar can relax in a traditional pub environment and watch the sport live, or test their brain power in a pub quiz.
In the family and children’s areas nothing has been overlooked and investment focuses keenly on “the little things” and the little ones. For example, ‘Ed-Chefs’ self-service ice cream station offers a quick and refreshing dessert; toilets are lower for little legs; booster seats come in varying sizes; and the games zone features everything from favourite board games to the latest computer consoles.
Branding
Signage and posters will use a house-shaped graphic that signifies a warm, safe and welcoming environment where all are welcome to relax. Use of this logo across each pub creates a link between each one, further demonstrating family values and inclusivity.
Under the “All INNs – we’re a family pub co.” strapline, supporting messages are:
· ALL the family
· It’s ALL yummy
· ALL your favourites
· Tasty ALL the time
· ALL the fun
Drinks
Soft options include cool milkshakes (not just for the kids) and Segafredo Zanetti fresh bean to cup coffee.
Food
The food menu will showcase the best of British pub food, including farm-assured cuts of meat, a range of bar snacks and lighter bites, classic favourites and must-have desserts.
“All INNs are a call to everyone to join us for a high quality, enjoyable dining-out experience that is truly rewarding,” says Simon Dodd, Commercial & People Director at Orchid Group
“The focus for these pubs on being family-friendly is taken a step further with this new concept and is clearly communicated in the ‘All INNs – We’re a family pub co sub-branding.”
A new website will showcase all that the pubs have to offer, from the pub and staff to food and drink.
For more information on the Orchid Group click here