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Novotel innovates with its Virtual Concierge

By James Russell: Novotel innovates with its Virtual Concierge

May 17, 2013

Is there a good restaurant close to the hotel? What time is the next flight? Any exhibitions not to be missed? Novotel has deployed a digital concierge service that is available on a touch screen in the hotel lobby and is also adapted for mobile applications.

In 2008, Novotel launched the new Novotel Web Corner on a Mac. One year later, the brand deployed the XBOX 360 terminal before introducing its Kinect Experience in 2011.

Now, from June 2013, guests will be able to benefit from a brand-new and particularly innovative service: the Virtual Concierge.

In practice, a touch screen is set up in the centre of common areas in the hotel where guests can browse and find information related to the brand, the hotel and its neighbourhood, such as suggestions for restaurants or museums, or practical information regarding the weather and flight schedules. Other innovative services are also available, like sending virtual postcards.

With this new, simple and intuitive technology, Novotel continues to offer a constantly evolving customer experience. The Virtual Concierge, which is already up and running in the Novotel London West, has proven a hit with guests and is eagerly awaited throughout the network.

And – a free, downloadable application for all Android and Apple devices will be available starting this September: guests will then be able to benefit from the virtual concierge’s information even when they’re on the move.

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