In a move away from paper loyalty cards, giraffe has produced its first mobile app for iPhone and Android users.
Since launching softly on social media on Friday 17 May, the app has already received just over 500 downloads with over 300 stamping actions or visits.
The app will offer two different rewards – a free takeaway coffee and 50% off food, both of which can be redeemed after a number of visits have been reached. The app draws upon existing QR Code technology using an in-built scanner to add virtual stamps onto the loyalty cards.
Customers who download the app before the end of June, will receive one free pre-loaded stamp for each offer. Users can also gift each other stamps and swap them with friends by entering their email address.
Other functions include reservations (powered by Live Res), geolocation mapping (for the nearest giraffe), browsing the menu, viewing news and offers plus having a directory of restaurants at your fingertips.
Juliette Joffe (Co-founder) comments: “We are delighted to announce the launch of our new app that has a clear focus on rewarding our loyal customers. We’ve tried to keep it as simple and concise as possible to appeal to a wider audience, whether they are popping in for a regular coffee or visiting us for a meal.”
Key Functions
- Two loyalty cards
- 50% off food after five stamps (having spent over £20 in-store on each occasion)
- One free takeaway coffee after collecting seven coffee stamps
- Quickly locate your nearest giraffe
- Browse the menu
- Book a table
- View news and offers
- Swap loyalty stamps with friends
- The giraffe app works on Android 2.3.3 and above as well as iOS 4 and above.
- Link to apple store
- Link to Android
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