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Boast your Roast

By James Russell: Boast your Roast

May 6, 2013

The search is on for Britain’s best roast dinner – the ultimate roast dinner served out of home which stands head and shoulders above the rest.

Back for a second year as part of British Roast Dinner Week, sponsored by Knorr Gravy and supported by Colman’s, the competition is open to all UK operators serving a roast on their menu.

Sarah Branagan, category manager at Knorr explains: “Roast dinners top the list of things consumers love about Britain. We want to reward the operator whose meats are magnificent, whose tatties are tip top, and whose Yorkshires leave their customers yearning for more.

“So if you think you’re a cut above the rest – and are convinced you can give the competition a roasting – log on to British Roast Dinner Week and nominate yourself now.”

The competition closes on 2 September, with the regional shortlist announced on 9 September. The top five finalists will then be shortlisted and visited by a mystery diner to determine the Best British Roast Dinner.

The winning operator will be crowned with the Best British Roast Dinner title at the start of British Roast Dinner Week, which runs from 30 September – 6 October 2013.

Running from 30 September to 6 October, British Roast Dinner Week, sponsored by Knorr Gravy and supported by Colman’s, will encourage operators to offer roasts to customers every day of the week. Not Just for Sundays.

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