Affinity is the biggest launch in 20 years from Villeroy & Boch.
It’s a great product, designed in house using our knowledge and understanding of the needs of the Hospitality industry, it combines design with function and can be used for every type of cuisine, so it’s something for everyone.
At Villeroy & Boch we tend to be seen as high end fine dining, yes, our expertise is there but Affinity well and truly places us into all aspects of the industry: breakfast, business lunch, fast food, lounge, Cafe, banqueting and of course fine dining.
We are also perceived as expensive because of our reputation in fine dining but with Affinity people are going to be very surprised at the pricing, so we are asking hoteliers and restaurateurs not to overlook us before they talk to us and see the selection of pieces and the very competitive pricing.
Also as ever Affinity is the perfect “Partner in Presentation” and can help the hotelier and restaurateur “transform” their tabletop and enhance the dining experience for each and every customer which drives customer loyalty and return visits so improving turnover and profit.
For more information on Affinity visit Villeroy & Boch’s 1748 Club