Award winning Åbro, a premium Swedish lager, will be available in the on trade from May.
Brewed to German purity laws, Åbro is a well balanced and full flavoured premium Swedish lager. Carefully chosen ingredients ensure Åbro is of the highest quality: Spalt Select, Tarurus and Perle hops provide bitterness and an element of spiciness. A combination of Pilsner and Munich malts offer a sweetness to cut through the bitterness of the hops. The chilly Swedish climate makes barley grow slow and blossom wonderfully, giving an extra character to the malts. The final ingredient in Åbro is Europe’s most accredited pure mineral water, which is drawn from the spring that runs beneath the fourth generation family run brewery.
The Swedish One
Positioned as ‘The Swedish One’ the brand campaign is centered around the product’s Swedish roots, championing the fact the beer has followed the same brewing traditions since 1856 when the brewery was first established. Åbro fulfills the growing desire among discerning drinkers who are in seek of provenance, flavour and quality within their beer.
In April 2013 Åbro Lager won a gold medal in the prestigious Monde Selection. In the on-trade, beers from the Åbro brewery account for 8% of the Swedish market whilst it is the third biggest seller in the off-trade with 18.85% of the market share.
Ideal for the beer enthusiast
Gemma Copping, Marketing Director for distributors Chilli Marketing says: “The Swedes are perfectionists who don’t leave anything to chance, and their beers are certainly no exception. The Åbro brewery have spent three years crafting Åbro lager as an ideal lager for the beer enthusiast. With the world lager market in strong year on year growth, Åbro brings a unique offering to this sector of the market.”
Åbro is a well balanced lager with 5.1% ABV and is best served in the bespoke designed Polka Pilsner glass developed by the Swedish brewery. When intensely poured straight into the bottom of the tall, thin glass the ingredients infuse to stimulate the full flavour of the beer.
Åbro is being launched to the trade at the Boutique Bar Show Manchester on 1st May, as well as at
Imbibe Live on the 2nd and 3rd of July.