This April, Kenco Millicano is enabling out of home operators to make the most of changing consumer preferences without compromising on convenience, with the launch of a new 500g tin.
Higher quality coffee formats are driving growth in the coffee sector, thanks to consumer demand for a better quality drink. This has been fuelled by the growth in coffee-shop culture, where consumers enjoy the qualities of roast and ground coffee as an affordable luxury – but the continuing growth in the instant category shows that convenience is still important. What’s more, consumers now also expect their hot beverage to have ethical credentials, making it increasingly important for operators to serve a sustainable offering.
Kenco Millicano brings together these trends in one convenient product, allowing consumers to enjoy the qualities of roast and ground and the sustainable benefits of a product with all beans sourced from Rainforest Alliance certifiedTM farms – without operators needing to compromise on the convenience of a soluble solution.
In retail, the product has already seen huge success, now worth £19.7 million and growing at 49.3 per cent, and this new 500g format allows more out of home operators to take advantage of a brand consumers love.
Susan Nash, trade communications manager at Mondelēz International, said: “The rise of coffee-shop culture has raised consumer expectations of what a coffee out of home should be, and Kenco Millicano is helping to bridge the gap between customer expectations and cost efficiency. It’s a super-premium offering with 15 per cent roast and ground content – the highest of any other wholebean instant in out of home. And, with all beans sourced from Rainforest AllianceTM certified farms, it also fulfils the need for a sustainable offering.
“Serving Kenco Millicano means that operators can benefit from real quality without compromising on convenience, and our 500g tin provides yet another opportunity for the out of home market to get the very best from Kenco.”
For full details of new 500g tin and all hot drink solutions from Kenco take a look here