LateRooms.com has revealed that European hotels close to the biggest music festivals have seen booking surges in the last year of up to 1500% as music lovers prepare to check in and rock out this summer.
Figures from the hotel booking specialist show that 2013 European festival goers are set to shun on-site camping facilities in favour of the comfort of nearby hotel rooms, and are already booking up rooms for a short break ahead of major events.
This trend mainly affects events such as Primavera in Portugal, Optimus Alive! in Lisbon and the INMusic festival in Croatia, often featuring British stars such as Blur, or Pet Shop Boys, which attract British as well as European fans.
H & C News wonders whether the same trend applies to music festivals in the UK – particularly given the poor weather that usually accompanies them. Will Glastonbury see fans abandoning rain, mud and tents in favour of local hotels? Perhaps it always has…