Domino’s Pizza is to sponsor ITV’s brand new Sunday evening comedy programme Off Their Rockers, starting 21 April 2013.
The hidden camera series sees cheeky OAPs hitting the streets of Britain on a fearless mission to dupe the general public with an assortment of light hearted pranks, mischievous set pieces and carefully crafted stunts. ‘The Rockers’ might not be getting any younger, but refreshingly they are having the last laugh.
Simon Wallis, sales and marketing director at Domino’s said: “It’s such a fun show and is a great fit for our brand – pizza and laughs – the perfect Sunday evening before the working week begins again. We’ve developed a good working relationship with ITV, which has an impressive track record for prime time family entertainment.”
Domino’s sponsorship of Off Their Rockers comes hot on the heels of the brand’s January sponsorship of the popular Splash! and signals a commitment of the brand supporting peak-time family shows. The leading pizza delivery brand has previously sponsored Britain’s Got Talent and Red or Black?