According to a new report from trade consultants CGA Strategy, 67% of all pub sales on a Sunday come from a food offering. This provides a huge opportunity for low-tempo brands and also for food matching.
Sunday sales
The Roast Dinner, worth £867 million to UK Pubs, is the nation’s favourite dish, and it is on a Sunday where the majority of sales occur. Finding itself on 50% of all pub menus and 94% of all food pub menus, 40% of all Roast sales happen on a Sunday
It is not just food which is vital to outlets on a Sunday; it is also a critical day for wet sales. A mixture of satellite sport and low-key drinking occasions leads to 33% of all wet led sales coming on a Sunday.
CGA Strategy’s Tom Lynch commented:
“Sunday lunch is a cultural mainstay that meets the needs of multiple consumer groups, from value-led students out for cheap eats to extended family groups that don’t want the rigmarole associated with large scale home cooking.
“While food is obviously a critical component of Sunday trading for most pub retailers, there’s an equally profitable opportunity within the drinks proposition. For those showing football, the increasingly dramatised ‘Super Sundays’ provide an obvious cross selling opportunity from drink to food, which would be significantly enhanced by increased prevalence of table service.
“Similarly, bartender recommendations on simple-serve Cocktails and after dinner drink options can help to increase dwell time and maximise spend per head.”
About CGA Strategy
The CGA Pub Food Report, has been developed by food and drink consultancy firm CGA Strategy as a precursor to the launch of a new suite of food insight services. The report findings are based on a combination of data sources, including daily sales data for over 5,000 managed pubs, over 8 years of menu analysis from a biannual sample of over 1,000 pubs and restaurants, and market value estimations driven by on trade data, all analysed through class-leading on trade expertise.
CGA Strategy is a leading on trade consultancy with over twenty years’ experience and is expert at contextualising low level sales data with broader market trends.
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