Doncaster Rovers FC has signed a new 10-year deal with Lindley Venue Catering – the specialist sports stadia/leisure sector division of The Lindley Group – to manage all of the match day and non-match day catering, and to provide sales and marketing services to promote the League 1 club’s Keepmoat Stadium as a premier events venue.
The £10 million-plus partnership venture kicks off this month (March) when Lindley Venue Catering will take over from incumbent Spotless, which currently supplies catering at the 15,000 seat capacity venue.
Lindley Venue Catering’s appointment marks a step-change in the club’s ambitions to develop the food offering, and the facilities and events business at the £32 million stadium as Doncaster Rovers – currently at the top of League 1 – is on track to make a return to the Championship league next season.
Public concourse catering facilities refurbishment
As part of the deal, Lindley Venue Catering will undertake a refurbishment of the public concourse catering facilities at the ground, and the refit will see the installation of a bespoke mix of the catering company’s own branded retail kiosks including Frank’s Original New York Streetdogs®.
Lindley Venue Catering will also assume full responsibility for the sales and marketing function with a remit to generate incremental revenue for the club by attracting non- match day conference and events business to the stadium which is equipped with a variety of multi-function suites which have a capacity of up to 500 delegates or guests.
Hosting prestigious domestic and international football and rugby matches is also high on the agenda –the Women’s FA Cup Final will be held at the Keepmoat Stadium on May 26. The venue will also be used for other sports events including boxing, mixed martial arts and American wrestling, and there are plans to stage 25,000 capacity summer concerts at the stadium.
Jonathan Davies, The Lindley Group’s Sales & Marketing Director, said: “We are really looking forward to working with Doncaster Rovers to enhance the match-day experience for fans and help the club to improve and expand their catering services, and develop non-match day business.
“We will tailor the match day offering specifically to suit Doncaster Rovers’ fans and prior to the public concourse refurbishment we will be conducting a customer survey to understand fans’ preferences and requirements so that these can be reflected in the types and mix of food kiosks we install.”
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