Spirit Leased Licensees are being given access to the company’s managed trainers to improve the retail offer in their sports and community pubs.
The one day blitz training takes place in the Licensee’s own pub with his team and includes an initial three hour training session, followed by individual coaching sessions with the team members. The pub is then merchandised correctly to show how sales and margin can really be maximised. Real focus is on the guest being at the heart of their pub, how behaviours can stipulate guest loyalty and improve sales, and the perfect serve.
Speaking about the initiative, managing director of Spirit Leased, Chris Welham said:
“Having access to a training team experienced in delivering guest focused training throughout our managed brands is a real benefit to our Licensees and their pubs. All too often, training takes a back seat especially if a Licensee has to cover staff absences for it, so offering this on site, one day blitz, is a real plus when you are running your own business.
“We want our Licensees to have the great pubs in their areas; the first choice for guests and I want this training to help them achieve that”.
Five trainers are working with the Leased Licensees delivering the training which also focuses on Spirit’s initiative on “how to sell not serve”: helping teams serve with a purpose, keeping the guest happy, and improve sales in the process.
Each pub involved is left with a training plan so that the Licensee can build on what they have learnt and focus on the elements over the following month. 14 sites are participating in the programme in February and different options may be rolled out following an assessment of the results in the spring.