Spirit Leased has launched its own online ordering system ‘Spirit Direct’ to all its leased and tenanted pubs. The state of the art new system has been developed with Micros and will be rolled out throughout the estate over the next two months.
Speaking about the online ordering system, managing director of Spirit Leased, Chris Welham said:
“We wanted to develop an ordering system which is one of the simplest in the sector and the most intuitive for our Licensees. It needs to save them time and help them see what’s on offer. Our product portfolio is very extensive, especially our cask ale range, so making sure our Licensees have easy access to what’s available for their guests is vital.”
A survey conducted on the trial pubs using the new system found 100% said it was easy to use. Welham added:
“Everyone is used to ordering online nowadays so it was very important that our online facility used the latest technology, worked on every appliance including tablets and mobile phones, and was above all simple and quick. Using the expertise of Micros ensured we got it right.”
24/7 functionality
Spirit Direct allows Licensees to order 24/7, easily find offers relating to their key products, and place orders using either their favourites, previous orders, or a combination of both. The Licensees can also search for new products by product name or product category.
Following the successful trial of Spirit Direct, where Licensee feedback was crucial to improve the system ready for a full launch, the new system will roll out to all the pub estate. The online service also allows Licensees direct access to the i-Draught quality and yield reports, links to various deals, and to view sent orders.