The official ground breaking ceremony took place 4 February at the NEC to mark the official start of construction for the £150m integrated destination complex, Resorts World Birmingham.
The construction phase to build the seven storeys, 538,000 sq. ft. leisure and entertainment complex will last two years and Resorts World is due to open to the public in early 2015.
Resorts World Birmingham will be owned and operated and asset managed by Genting Casinos UK and will be one of the country’s largest integrated destination venues to be developed and will consist of a wide range of leisure and entertainment offers:
– Four star hotel and spa with up to ten five star VIP suites located on the top floor
– Designer outlet centre of forty five units
– Eleven screen cinema offering the latest digital technology.
– A wide range of food and beverage offers providing a diverse selection of dining experiences.
– A multi- use banqueting and conference centre- to be operated by the NEC Group- offering facilities for large scale dinners and conventions to smaller seminars and meetings
– Casino offering the latest gaming experience.
The development of Resorts World Birmingham will deliver significant economic benefits to the region. During construction 1750 full time equivalent jobs will be supported and when fully operational 1100 full time equivalent jobs will be created.
Resorts World is a major investment of £150m by Genting into the region and the UK, a fact recognised by the presence of the Trade and Investment Minister Lord Green at today’s event. Genting has built up an enviable reputation for developing leisure venues across the world. Resorts World Birmingham will be the first to be built in Europe joining other destinations in Sentosa, Singapore, Manila, New York and the Genting Highlands complex north of Kuala Lumpur.
Resorts World plays an integral part in the NEC’s wider strategy to offer visitors a more diverse leisure and hospitality experience to increase both dwell times on the site and further enhance the NEC’s reputation as the UK’s premier venue for exhibitions and entertainment.