As part of the revitalisation of Little Chef, the organisation is seeking to use social media to improve and increase its profile and visibility. Hence the introduction of Charlie Little Chef – using the figure from the very familiar Little Chef logo – on the website and on twitter. See his introductory message below.
Described as ‘the fun and friendly mascot from Little Chef’, it will be interesting to see whether he can build a following amongst customers – past, present or future – attract new business, and build loyalty.
Hello there, I’m Charlie, the Little Chef
I’ve spent many a year travelling the length and breadth of Britain in my VW Camper Van, sampling breakfasts from Dundee to Dartmoor, and now the time has come to swap the VW for my Mini as I get back on the A roads and back into the Little Chef kitchen.
I know everything about Little Chef, from team members birthdays to supplier’s tea orders and I can whip up the perfect egg in a matter of minutes. I can always be on hand to provide the best driving tune to match any stretch of British road too (my favourite combination at the moment is New Radicals ‘You Only Get What you Give’ whilst cruising the A303!)
Follow me on Twitter for a diverse mix of food, music, British hotspots, motoring and roadside dining, and if our paths cross make mine a cuppa – strong, one milk, one sugar.
Happy travelling,
Charlie