More Brits than ever logged on to public WiFi hotspots this Christmas as they used their smartphones and tablets to update their social media accounts and seek out bargains in the sales, according to figures from the UK’s biggest high street WiFi provider, The Cloud.
WiFi usage 3 times higher
The Cloud’s network of hotspots in pubs, shops, cafes, restaurants and other public places around the UK saw WiFi usage over Christmas Eve, Christmas Day and Boxing Day three times higher than Christmas last year. In total, Brits spent more than 60 million minutes connected to WiFi this Christmas.
This increasing trend is consistent over the past few years, with the amount of information downloaded across the three days up by a factor of 10 since 2009.
Peak traffic…in pubs and restaurants
This year Christmas Eve was the busiest day over the Christmas period for WiFi traffic as millions of last-minute shoppers hit high streets and shopping centres – and, later on, pubs – with their connected devices in hand. Peak WiFi traffic (the number of people accessing the internet via WiFi hotspots in public places) on Christmas Eve was around a fifth higher than an average week day and four times higher than the same day last year, and reached its peak in pubs at midnight, when people updated their social media accounts as Christmas Day arrived.
And on Boxing Day pubs up and down the country experienced another big spike in WiFi hotspot use compared to last year, twice as high as last year, as people continued their seasonal celebrations while watching some of the big Boxing Day football matches.
On Christmas Day, WiFi traffic was, unsurprisingly, much lower than an average week day. But there were still plenty of people logging on and pubs were the busiest venues on The Cloud’s network, seeing usage almost double over 2011, with restaurants the next busiest.
The Cloud network
An estimated 5 million people every day pass through The Cloud network by visiting one of its partners, including major outlets like JD Wetherspoon, PizzaExpress, WH Smith, Westfield shopping centres, Caffè Nero, Eat, Maplin, Greggs, Phones 4u, Pret and Wagamama. The Cloud’s users connect to its hotspots for over 100 million minutes each week.
Vince Russell, Managing Director at The Cloud, said:
“We used to think Christmas would be a relatively quiet time on our network, but that isn’t the case any more. Even on Christmas Day, our pub hotspots are heavily used. And when the high streets are busy – as they are for last-minute shoppers on Christmas Eve and bargain-hunters on Boxing Day – the increase in traffic is considerable.
About The Cloud
• The Cloud builds and operates Wi-Fi networks across the UK and Europe to provide the mobile media experience that consumers want. The service delivers simple, fast, reliable and cost effective broadband to millions of Wi-Fi enabled smartphones, laptops and entertainment devices. The Cloud has exclusive commercial partnerships with retail, leisure, hotels, sports, transport, and entertainment and content partners to deliver its longer-term vision of a connected society.
• The Cloud has over six million registered users connecting at over 15,000 live locations such as the Emirates Stadium, Silverstone Race Track, the City of London, Wetherspoons, PizzaExpress, Caffe Nero, Eat, pubs, leisure facilities, restaurants and mainline stations.
• Approximately five million people pass through The Cloud network everyday by visiting one of its partners, including major outlets such as PizzaExpress, WH Smith, Greggs, Pret A Manger and Wagamama, as well as First Great Western and Network Rail stations.
• The Cloud is a BSkyB Company.