After 21 years in the business, 2012 marks SLH’s best year ever: reporting an increase of 10% from 2011, SLH delivered an unprecedented number of room nights at 341,000 and $119 million in revenue.
Not only have reservations and room nights hit an all-time high but the recognition of The Club is also a great success story. This year SLH added 56,000 members to their loyalty club – 46% growth – taking the total to 190,000 members. The activation rate for Club Members has also increased by 18%, and Club Revenue by 38%.
4 million website visits bring 26% more reservations
The home website, slh.com, has had an impressive 4 million visits this year, a 19% increase on last year. Reservations through the site have gone up by 26% and slh.com increased its share of bookings by 15% compared to last year.
iPad visits, totalling close to 500,000, improved by 167% this year and iPhone visits increased by 132% showing the growing trend towards new technology.
Joseph Warren, Director of Sales for No.11 Cadogan Gardens, remarked:
“This is an increasing trend. Holiday makers or corporate travellers do not want the familiarity of brands when they travel. Individually owned hotels offer unique experiences and styled comfort. I am not surprised by these fantastic results.”
According to Paul Kerr, CEO for SLH:
“It’s extraordinary that after over 20 years in the business we’re still managing to exceed the work we’ve done the year before, especially when you consider the current economic climate. The secret to our success is choice – put simply. With over 520 independent luxury hotels in more than 70 countries, and with multiple means of booking, we give the customer the freedom to choose how, where, when and why.
“Our Club is also a big part of the reason we have so much to celebrate – this year our Club has accounted for 22% of our bookings, which is significant compared to last year.”
About Small Luxury Hotels of the World
The Small Luxury Hotels of the World™ (SLH) brand is an unrivalled portfolio of some of the world’s finest small independent hotels. Comprising over 520 hotels in more than 70 countries, the diversity of the individual hotels, and the experiences that they offer, is exceptional. From cutting-edge design hotels to palatial 17th century mansions, city centre sanctuaries to remote private islands, historic country houses to idyllic resorts, Small Luxury Hotels of the World offers only the very best.
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