London brewer and pub company Fuller’s has teamed up with Hailo, the black cab app, to celebrate the festive season, generate some useful publicity with an innovative promotion, and to give Londoners a little lift by offering free ‘Black Cab’ Christmas puddings to passengers.
The delicious puddings, hand-crafted to a unique recipe which includes a splash of Fuller’s popular seasonal ale Black Cab Stout, are now on the menu at over 150 of Fuller’s finest pubs across London and the South East.
Free to Hailo passengers
Limited edition, specially-wrapped versions of the puddings will be handed out on a first come, first served basis to London taxi passengers who hail their cab using the Hailo black cab app from Friday 14th December.
Fuller’s Head Brewer, John Keeling, who created the puddings alongside Head of Food, Paul Dickinson said:
“Our Black Cab Stout proved amazingly popular last Christmas so, with Paul’s creativity, we have come up with a pudding recipe using this delicious beer that I’m sure our customers will love – both those in our pubs and those who are lucky enough get them as presents from our Hailo taxi driver partners.”
Russell Hall, Hailo Co-Founder and black cab driver for over 30 years commented:
“We’re very proud that the team at Fuller’s has chosen Hailo black cabbies to act as Secret Santa for these great gifts. Our drivers go the extra mile for Londoners all year, but the opportunity to extend that goodwill to people’s holiday celebrations is really something special. We’re sure these unique puddings will help brighten many dinner tables this year.”
Black Cab Stout
Black Cab Stout is one of the latest creations from Fuller’s famous brewery. Brewed with a combination of five different malts, some heavily roasted for a near jet black appearance, Black Cab Stout is 4.2% ABV and beneath its dark exterior features luxurious red berry notes, toasty aromas on the nose and culminates in a dry, bitter finish.
Hailo
Hailo was founded by three London black cab drivers and three internet entrepreneurs and is the evolution of the hail – a free smartphone app that uses GPS technology to make sure people are never more than two taps away from a licensed taxi, and that cabbies get more passengers when they want them.
To get the free download search “Hailo” in the App Store or Google Play or visit www.hailocab.com