An adventurous new London beer, music & street food event has been launched to fulfil the curiosity and taste for craft beer being created by the nation’s brewers.
The new Craft Beer Rising event will take place on Friday 22 and Saturday 23 February in the atmospheric Old Truman Brewery in East London. Pubs, bars and off licences are being offered complimentary tickets for staff to attend on Friday 22 February for informative beer tasting.
Craft Beer Rising is distinctly different from typical big beer events. The event adds music into the mix to create the ambience of an intimate music festival, with acclaimed DJ Norman Jay MBE headlining the music, alongside live acts.
There will be tastings from some 40 plus breweries, reflecting both established and experimental British brewing. Several rooms will feature different attractions and moods.
Highlights include a Beer Lab sponsored by Heriot-Watt University, renowned for its International Centre for Brewing and Distilling, and high quality food from the capital’s top street food vendors.
Breweries confirmed to date include: Bath Ales, Boxsteam, Brentwood, Elephant School, Offbeat, Raw, The Rebel Brewing Company, St Austell, Thwaites, Traquair House, Vale. More breweries and special features are being announced daily, so please check Facebook or follow on Twitter for updates.
Craft Beer Rising has been created by Daniel Rowntree and Chris Bayliss – who run marketing agency Elastic – and Sam Lloyd, partnering with leading beer and music experts. Daniel also owns The Old Nun’s Head pub in south east London.
Daniel Rowntree adds:
“Craft beer is soaring in popularity and fast gaining a following in mainstream pubs and bars. There are 7.8 million craft beer drinkers in the UK. They are curious and thirsty for new taste experiences, and Craft Beer Rising aims to create an unmissable weekend.
“We are a team of passionate beer drinkers with strong events experience. Our vision of combining craft beer, music and wholesome quality food will be adventurously brought to life for both trade and consumers to enjoy. We have been to nothing else like it, and we are delighted to host a special session for trade guests to celebrate the craft beer revolution.”
Craft Beer Rising takes place over four sessions
Friday 22 November 2013: 11am to 6pm complimentary trade invitations click here
Friday 22 November 2013: 7pm to 11pm consumer tickets £10
Saturday 23 November 2013: 11.30am to 4.30pm consumer tickets £10
Saturday 23 November 2013: 5pm to 10pm consumer tickets £10
Old Truman Brewery, 91 Brick Lane, London E1 6QL.
Our Websites: www.craftbeerrising.co.uk
Twitter: @CraftBeerRiseUK
Facebook: CraftBeerRising