IHG (InterContinental Hotels Group) has signed the first property for its new EVEN™ Hotels brand with ownership group CWC, Inc. The IHG managed hotel will be located at 219 E 44th Street in the heart of midtown Manhattan in New York City, and will be a flagship property for the brand.
The hotel will be a new build scheduled to open in late 2014 and will feature 23 guestroom floors and 230 guestrooms, dedicated meeting areas, and indoor and outdoor exercise and eating spaces for an impressive 87,000 square feet in total space.
Richard Solomons, chief executive officer, IHG commented:
“This is another important first for IHG. By developing our portfolio of preferred brands in line with emerging consumer preferences, we are meeting the needs of a new type of guest who’s looking for hotels with an intrinsic focus on wellness in terms of food, work, exercise and rest. New York City is an ideal location, being one of the most health-minded cities in the U.S. – so it will provide the EVEN Hotels brand with the right exposure to its target guest, the healthier-minded traveler.”
New York City is one of the strongest markets for the EVEN Hotels’ target guest, complementing the 4 priority areas of the EVEN Hotels experience – eat, work, exercise and rest.
About EVEN Hotels
EVEN Hotels meets the large and growing customer demand for a healthier travel experience and is another industry first for IHG. EVEN Hotels provides solutions for all aspects of travelers’ wellness needs in the areas of food, work, exercise and rest. Joining IHG’s existing seven hotel brands, EVEN Hotels will be a key pillar in IHG’s portfolio of preferred brands and, in the long term, a key driver in market share growth in the U.S.
IHG expects to sign 100 EVEN Hotels in the U.S. in the next 5 years under managed and franchised agreements in key markets including New York, Washington D.C. and San Francisco. IHG plans to announce additional locations over the next few months and to open the first EVEN hotel later on in 2013.
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