This month sees Ed’s Easy Diner celebrate its 25th anniversary, having opened its first site in Soho in 1987.
The brand has rapidly expanded, having grown from eight to 12 sites this year by opening in Basingstoke, Leicester and Cheshire Oaks and Swindon Outlet Malls, and before the end of the year opening Southside in Wandsworth, the Bridgend Outlet Mall, and in West Quay, Southampton.
In addition, Ed’s Shake Stands, a new brand extension, opened in Birmingham airport in July followed by Bullring, Birmingham and more recently as Ed’s Hot Dogs & Shakes which opened in Bluewater at the beginning of October. Finally, Ed’s opened as “Joe’s Easy Diner” in the Blue Route Mall in Cape Town in September, with further international expansion planned.
Managing Director Andrew Guy commented:
“The original Ed’s Easy Diner has been a Soho legend for 25 years. Now, in the last few years, the Board and the team at Ed’s have taken this iconic concept to 12 locations across the UK. Looking ahead, our 2013 plans are for around ten new Diners and maybe 3-4 more Shake Stands.
“Celebrating our 25th year this November is incredibly special for everyone in our team, a testament to all the hard work that they, and their predecessors, have put into getting us to where we are today. People know straight away what they like about our Diners; it’s not just great burgers and shakes but the whole Ed’s experience.”
Throughout November, Ed’s is celebrating with special 25th Anniversary menu and the opportunity for customers to win an all expenses paid trip to Hollywood.
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