wagamama is launching its new website in the UK, designed to extend customers’ restaurant experience, bring the wagamama brand to life online, and place a wealth of new information at customers’ fingertips. Innovative sitecore technology is used to personalise the customer experience, along with a host of new information about the japanese-inspired dishes, wagamama ingredients, and restaurant insights
New features and functionality
The new website was formed after months of extensive customer research, and will consolidate the wagamama brand for existing noodle fans, as well as introduce newcomers to the restaurant.
An interactive digital menu allows customers to filter the menu to find their favourite dishes, and the “wagamama recommends” function will also suggest similar dishes which customers may enjoy. To further keep customers in the know, “understand wagamama” is a section dedicated to explaining the japanese dish names
H & C News comment
The website looks good, and is well worth a visit:
- page layouts look good
- great image quality
- search for local restaurants worked well with good detailed information on each one
- dietary information is useful for those on a diet or with a dietary requirement
Nutrition and diet
An extensive new nutrition section also aims to keep customers informed about nutrition and dietary related issues, with wagamama one of the first restaurant chains to sign up to the EU and UK nutritional display guidelines, aiming to keep customers informed when choosing meals.
Harnessing the technology
wagamama is known for embracing new technology, and the innovative website mirrors the super-fast ordering system wagamama customers are used to when dining in their restaurants. wagamama is one of a growing number of brands looking to harness the powerful sitecore technology platform, to provide an intuitive user-experience through a targeted content strategy.
Utilising responsive design techniques, the new website switches automatically to mobile, ipad or desktop full screen view, particularly relevant for customers who are tech-savvy and commonly engage with the brand using multiple devices
Ingrid williamson, wagamama director of marketing comments:
“With our new website, we feel we have created a dynamic space for our wagamama fans to visit and are placing a wealth of new information at their fingertips. Our customers will now really be able to explore our food and restaurants both online and on their mobile devices, and we are also reinforcing our digital credentials as a young, engaging brand.”
About wagamama
wagamama is a japanese-inspired restaurant combining fresh and nutritious food with friendly service and value for money. with the opening of its first restaurant in london’s bloomsbury in 1992, wagamama unleashed a new dining experience in the uk
Today wagamama has restaurants in 16 countries, including over 82 restaurants in the uk and has evolved as a brand to include a retail range, launched an iphone app and has introduced a new concept ‘the wagamama lounge’ – a unique dining experience for festival-goers. wagamama is officially named in the 2012/13 coolbrands® list, now in its eleventh year, following a vote by 3,000 consumers and a panel of 39 influencers to rate brands on their style, innovation, originality, authenticity, desirability and uniqueness. wagamama recently won the coveted ‘london’s favourite chain restaurant’ award in the 2013 london zagat guide.
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