Compassion in World Farming is an organisation whose ‘aim is to place farm animal welfare at the heart of the food industry’. It’s clear that over recent years it has worked very effectively and to great effect with the European food industry – to the benefit of animals, consumers and businesses. Those businesses include major food manufacturers and brands, including Unilever and Kraft; retailers, including Sainsbury’s and M & S; and food service, including KFC, Burger King, and Macdonald Hotels and Resorts.
Good Farm Animal Welfare Awards
The increasing importance of farm animal welfare to big businesses was demonstrated last week at Compassion’s 6th annual Good Farm Animal Welfare Awards, held at the Honourable Artillery Company in London and hosted by cook, food writer and broadcaster, Valentine Warner.
The awards recognise and award food companies that are committed to implementing substantial policy changes that result in positive impacts for farm animals: in the six years since the first Good Farm Animal Welfare Awards, over 270 million hens, chickens, pigs, dairy cows and calves are now set to benefit as a result of award winners’ policies.
Valentine said:
“As a cook, I’m passionate about the quality of the ingredients I use and to me that means using high welfare products wherever possible. With more than 900 million farm animals reared each year for food in the UK, it’s important for all of us to try to ensure that they have lived as good a quality of life as possible. It’s heartening to see in these economically challenging times so many companies making such a tremendous commitment in this area.”
50 Awards, 5 Categories
Over 50 awards were presented across five categories: Compassion’s existing Good Egg Award, Good Chicken Award and Good Dairy Award; the newly launched Good Pig Award and, new for this year, the ‘Leadership and Innovation in Retail’ category.
Good Egg Awards were presented to Premier Foods, KFC and MacDonald Hotels & Resorts in recognition of their commitment to using cage-free eggs. Jamie Oliver was also a big winner, receiving a Good Chicken Award for the development of his range of higher welfare chicken products with Moy Park, while Waitrose, M&S, and Prêt A Manger all won Good Pig Awards.
Smaller companies such as retail newcomers Good Food Nation (Good Egg and Good Dairy winners), The Hummingbird Bakery (Good Egg winner) and family run Woodland’s Jersey Beef, who received a Good Calf Commendation, all picked up awards.
Leadership and Innovation in Retail
The inaugural ‘Leadership and Innovation in Retail’ category, which challenged supermarkets to present a case study demonstrating their most pioneering work to improve farm animal welfare over the past 12 months, was presented to Sainsbury’s for its Pig Concept Farm, which is trialling an indoor free-farrowing system based on the PigSAFE design.
Steve McIvor, Director of Food Business, Compassion in World Farming, said:
“The awards are a vital tool that allows us to engage and converse with food companies under the banner of recognition and celebration which is very successful in helping us to forge strong relationships.
“We would like to congratulate all of our winners for the huge difference they are making to the lives of thousands of farm animals. We need more businesses to follow their excellent example and keep the momentum going across the industry”.
For more information on Compassion in World Farming click here
For the full awards results click here