The winners of the British Beer & Pub Association industry awards have been announced, including the special Chairman’s Award.
Heart of the Community award 2012
Winner – Joseph Holt: The judges felt that Joseph Holt deserves the award because the company has shown that everyone, from brewery to boardroom, cellar man to Chairman, seeks to make a difference. The company demonstrates that strong leadership and encouragement is a key part of their ethos, and also illustrates a proven commitment to their local community, with long standing partnerships with both the Christie Hospital and homes for those on low incomes.
Highly commended – Heineken UK: Heineken UK has worked with ADDaction to tackle some of the complex issues surrounding alcohol and ex-offenders in Manchester, with a pilot project that has the potential to make a step change across the country. The company should rightly be praised for engaging with difficult issues and difficult circumstances to try and change lives.
Beer Champion 2012
Winner – Liberation Group: The judges were incredibly impressed by Liberation Group’s real dedication to beer. The company encourages ‘ale trails’ and informs customers on the science of brewing, whilst also promoting beer’s natural basis. It seeks to educate on variety, style and more. Its beers offer real diversity in terms of styles, presentation and innovation. In accessing new beer drinkers, in getting existing beer lovers to try new beers, in promoting beer quality, in highlighting beers’ wholesomeness and in respecting the quality of beers on offer, Liberation Group is a worthy champion.
Highly commended: Charles Wells: For the company’s Bombardier campaign – that puts humour together with a professionally executed quality initiative.
Pub Champion 2012
Winner – Daniel Thwaites: The judges felt that Thwaites is setting the standard in tenant support and business partnership. It exists as an organisation that sets high expectations and meets them. The innovation behind their WayInn initiative, their high quality PubTalk magazine, their motivational company competitions, the commitment to investing in challenging pubs through Project 11 and their efforts in menu development all show a true commitment to pubs, to publicans and to their patrons.
Highly commended – Heineken UK: For an impressive investment in their pub estate, and a model for others to follow in promoting wi-fi into pubs.
Chairman’s Award
Winner: Chris Keating of Wychwood Brewery: This award, given to an individual and selected by BBPA Chairman Jonathan Neame, has been given to Chris for his creativity in sparking a wider campaign, the ‘Stop the beer duty Escalator’ e-petition, which has now achieved over 100,000 signatures. The campaign saw consumers, publicans, brewers and other rise to the challenge of gathering 100,000 signatures for an e-petition challenging the Beer Duty Escalator. It united the BBPA, CAMRA, the Society of Independent Brewers and many others, and galvanized the public to voice their outrage at the impact of the duty escalator on beer and pubs across Britain. The initiative began with Chris and the Hobgoblin brand at Wychwood Brewery.