TripAdvisor, the world’s largest travel site, has announced the winners of its inaugural ‘Travellers’ Choice Awards for Travel Favourites. Here’s your opportunity to judge for yourself and agree, differ, or even violently disagree!
The Awards honour the essential things that travellers insist on having with them wherever they go, from luggage and cameras to e-readers and sunscreen, and are based on the votes of thousands of travellers from the UK and around the world. This year, the awards cover 15 categories, with winning travel brands and products in the UK, United States, France, Italy, and Spain.
Barbara Messing, chief marketing officer for TripAdvisor, commented:
“We asked the world’s largest travel community to tell us what they simply can’t travel without, and so our Travellers’ Choice Awards for Travel Favourites were born. The valuable feedback from our vast community has enabled us to recognize these favourite brands and we’re delighted to award the winners with the prestigious TripAdvisor Travellers’ Choice seal of approval.”
UK’s Travellers’ Choice Awards for Travel Favourites
| Category | Winner |
| Camera | Canon |
| Coffee | Costa |
| e-Reader | Kindle |
| GPS / Satnav | TomTom |
| Headphones | Sony |
| Insect Repellent | Jungle Formula |
| Luggage | Samsonite |
| Magazine | Private Eye |
| Rain Jacket | The North Face |
| Sunglasses | Boots |
| Sunscreen | Boots |
| Swimwear | Marks & Spencer |
| Travel Guide | Lonely Planet |
| Travel Magazine | Lonely Planet Traveller |
| Walking Shoes | Clarkes |
Award methodology:
Surveys were conducted in each country using a total panel of more than 7,000 TripAdvisor travellers to select a shortlist of brands/products in each category. A total of 23,706 travellers (including 5,276 Britons) then selected their favourites from the shortlists.
For the complete list of 2012 winners of the Travellers’ Choice Awards for Travel Favourites click here