It may be a cheap, tasty and simple option for lunchboxes and car journeys, but it seems the sandwich is no longer as popular when people eat out, so Orchid Group has been working on alternative options.
Spearheaded by Sarah Thomas, Head of Food at Orchid Group, the ‘Formerly known as sandwich’ trend is taking the leisure company’s pubs by storm. She explains:
“Many of our customers are getting bored of sandwiches – no matter how tasty, they are still just a filling between two slices of bread. People are looking for alternative options that are just as ideal for a light lunch or tasty snack, but that pack a bigger punch.
“Our sandwich alternatives focus on different types of breads and more exotic options but do not compromise on flavour or value.”
From burritos to the ‘naan-wich’
As alternatives to a traditional sandwich, Orchid offers everything from burritos to naan and fajita. They all follow the same basic principle – a bread-based outer layer encasing the contents – but bring a bit of excitement and novelty.
One of the new ‘not-sandwiches’ that is already proving a big hit is the Chicken Tikka Naan-wich – tikka strips, fresh onion, coriander and tomato salad, iceberg lettuce and minted yoghurt dressing in a naan.
And the love affair with exotic spices continues with the La Cantina Combo – a nice and spicy sharing platter of fajita spiced popcorn chicken, southern fried curly fries, Wild Cannon chicken wings, onion rings, breaded mushrooms, chilli pepper Cheddar topped garlic bread and tortilla chips, served with sour cream and sweet chilli sauce.
Sarah Thomas comments:
“The naan-wich is particularly popular with female diners as it is quite light and fresh, and things such as burritos are going down well with those who want to try something new. It all goes to show that bread-based dishes do not have to be boring and that reinventing a classic to make it better than ever before is possible.”