According to an online YouGov poll commissioned by Wix.com, a good website is an integral part of the dining experience:
- 70% of adults view restaurant websites
- 31% say it’s important to view a restaurant’s website before visiting it
- 20% of people in the 35 to 44 age group say they would never book somewhere without first looking at the website.
- 41% of people check restaurant menus online to see how much their meal might cost them; young people aged 18-24 do this most with over 52% accessing a restaurant’s website for this reason.
But – restaurant websites leave a lot to be desired…
The YouGov poll, from leading website builders Wix.com asked what people found most lacking in restaurant websites and discovered that 68% of UK adults were frustrated with restaurant websites:
- over half (51%) said their biggest gripe was general issues with the menu
- a third (31%) saying the most irritating thing was there being no menu at all.
- a smaller percentage (17%) said a menu that was hard to access – such as a downloadable PDF – was an annoyance
Wix’s Omer Shai commented:
“A restaurant website is a crucial marketing tool to attract new customers and give valuable information to ‘restaurant researchers’. If I’m looking for a place to eat, I want to get all the relevant info in one click on a website: menu, pricing, location, hours and pictures all easily viewable. If any of these, particularly a menu, are missing, you’ve lost me and many more diners.”
About Wix.com
Wix.com offers cutting-edge web technology that enables online users to customise websites regardless of technical skill or previous knowledge. Built on a freemium business model, Wix earns its profit through premium upgrades that allow users to connect their sites to their own domains, remove Wix branding, add eCommerce capabilities and more. Over 22 million users worldwide use Wix.com to create their online presence with over 1million new users joining each month
With its easy drag and drop website building tools, cutting edge HTML5 technology and hundreds of customisable templates, Wix enables every business owner to easily create a professional website that complements their business. Reacting to current user behaviour, Wix recently launched an advanced menu add-on enhancing its free offering for restaurateurs.
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