London hotels reported increases in average daily rate and revenue per available room during the 2012 Olympic Games, according to STR Global, the leading service provider of market information to the hotel industry. The games started with the opening ceremony on Friday 27 July and ended on Sunday 12 August 2012.
Hoteliers across London reported average occupancy of 88.5 percent and ADR of £212.22. This represents an increase of 4.8 percent and 86.1 percent, respectively, compared to the same days the year prior. STR Global tracks daily performance from more than 390 hotels in London and 2,400 hotels across the United Kingdom overall.
Elizabeth Randall Winkle, managing director of STR Global commented:
“The London 2012 Olympic Games have provided great sporting moments and a very enjoyable atmosphere for athletes and spectators alike.
“The smooth running of the event and its positive coverage to a global TV audience will encourage more visitors to come to London in the future. London’s hoteliers are looking forward to welcoming them as well as preparing to host guests for the Paralympics, held 29 August through 9 September”.
Olympic Period (27 July – 12 August)
| London submarkets | Occupancy (%) | Average Room Rate (£) | RevPAR (£) | |||
| 27 Jul to 12 Aug | % change | 27 Jul to 12 Aug | % change | 27 Jul to 12 Aug | % change | |
| London overall* | 88.5 | 4.8 | 212.22 | 86.1 | 187.77 | 95.0 |
| Docklands/Greenwich | 95.0 | 9.0 | 136.63 | 69.8 | 129.81 | 85.1 |
| Earls Court/
Kensington/Chelsea |
87.0 | 4.1 | 204.67 | 89.9 | 178.16 | 97.7 |
| Knightsbridge/Pimlico/
Victoria |
91.2 | 17.8 | 353.59 | 104.0 | 322.48 | 140.3 |
| London North/Camden | 90.1 | 5.5 | 202.00 | 93.3 | 181.97 | 103.9 |
| London South | 89.8 | -2.9 | 184.91 | 73.2 | 166.11 | 68.2 |
| London West End | 91.2 | 15.0 | 313.48 | 91.1 | 285.80 | 119.7 |
| Outer London | 81.4 | -6.5 | 105.29 | 70.3 | 85.69 | 59.3 |
| Paddington/Bayswater | 91.1 | 2.2 | 171.84 | 65.1 | 156.50 | 68.8 |
| The City/Shoreditch | 87.1 | -0.7 | 158.13 | 77.7 | 137.80 | 76.4 |
Source: STR Global