Watford FC has selected Lindley Venue Catering – the specialist sports stadia catering division of The Lindley Group – to develop all aspects of the catering, hospitality and events business at the club’s 19,900 capacity Vicarage Road ground.
The £5.6 million, four-year deal is the latest in a series of stadia contract wins, extensions and renewals for Lindley Venue Catering. In April, Rotherham FC became the first new stadia client this year to sign up Lindley to manage the catering and events business at its new £20 million New York Stadium. Notts County FC followed suit in early summer, awarding Lindley a five-year catering contract at its Meadow Lane Stadium. Millwall FC has also appointed Lindley as its public concourse caterer at The Den for a further five years through to the 2016-17 season, and most recently Lindley struck a five-year deal to become the exclusive catering partner at Tottenham Hotspur FC’s White Hart Lane.
New era begins at Watford FC
Watford FC’s decision to appoint Lindley Venue Catering comes as the npower Championship club embarks on a new era in the club’s history. With new owners – the Pozzo family, a new manager – Gianfranco Zola, and a new CEO – Scott Duxbury, Watford FC is setting its sights on a place in the Premiership and is now building the foundations for the future growth of the Club.
Catering at Vicarage Road has been managed in-house, and new CEO Scott Duxbury believes that bringing on board a specialist stadia and events caterer will boost catering resources, bring more focus to this area of the Club’s business and help develop another revenue stream.
Lindley Venue Catering has a full service remit including responsibility for match-day public and hospitality catering, as well as providing the sales and marketing function to increase use of the facilities for non-match day events.
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