Hilton Worldwide is celebrating the opening of its first dual branded property in the UK: the Hilton and Hampton by Hilton at St. George’s Park, The Football Association’s (FA) new National Football Centre in Burton upon Trent.
St George’s Park is the FA’s multi-million pound development with world-class training and development facilities designed to nurture a new generation of world class performers. Hilton and Hampton by Hilton at St. George’s Park offer sports, business and leisure guests a host of options all under one roof in the shape of a 142 bedroom upscale Hilton Hotels & Resorts hotel, and an 86 bedroom Hampton by Hilton for the economy guest. This is the 11th property for the Hampton by Hilton brand in the UK, with a further 11 in the pipeline.
Both hotels showcase iconic design, incorporating sustainable elements such as rainwater harvesting and a sleek, modern look and feel. Their interior designs draw inspiration from St. George’s Park’s footballing identity with limited edition prints, paying homage to greats of the English game, displayed both in guest bedrooms and public areas.
Simon Vincent, area president, Europe, Hilton Worldwide, said,
“It is fitting that during this truly memorable summer of British sport, which has already seen the launch of Hilton London Wembley at another iconic sporting venue, we are now opening our first dual brand property in the UK at the new home of English football. We are exceptionally proud to have been chosen by the FA to bring this crucial aspect of the St George’s Park project to fruition and look forward to welcoming footballing, leisure and business guests alike to St George’s Park.”