The high-street branded restaurants have been the real winners of the Olympics according to recent analysis conducted by Livebookings, the European leader in real-time reservations and online marketing services for restaurants.
Colin Tenwick, Chief Executive Officer at Livebookings comments:
“We have looked at the number of covers that have been seated in London, by restaurant, for the week preceding and during the games and compared the results with the same period in 2011. What is encouraging is that on average London’s restaurants saw an increase in diners of 6% during the 2 week Olympic period but that the real winners were the high-street branded restaurants that saw an impressive 23% year-on-year growth”
The analysis is based on over 1,600 London restaurants that subscribe to a mixture of cloud-based reservation and marketing services from Livebookings. Other results from the analysis show the following:
| Time Period (2011 v 2012 | Classification of restaurant | Variance |
| The week before the Olympic started | London Restaurants but excluding the high-street brand restaurants | 9% down |
| The week before the Olympic started | High-street brand restaurants only | 8% up |
| The two week period of the Olympics | London Restaurants but excluding the high-street brand restaurants | 6% up |
| The two week period of the Olympics | High-street brand restaurants only | 23% up |
For more information on Livebookings click here