As the knowledge and sophistication of beer drinkers grows, so the demand for beers from all over the world is increasing. AB InBev is responding to this demand with the launch of Brahma on draught.
Ideally suited to outlets with a focus on world beers as well as Brazilian and Latin American bars and restaurants, Brahma is a 4.3% ABV authentic Brazilian lager.
It is a distinctive, light refreshing lager with a premium taste and fruity aroma. The brand captures the authenticity of Brazil, fusing heritage with contemporary style and aspires to bring Brazilian attitude and lifestyle to consumers worldwide.
Tim Clay, On Trade Sales Director AB InBev UK said,
“Brahma launched in bottle in the UK in 2005 and with demand for world beers from consumers growing, launching Brahma on draught now taps into this consumer trend for authenticity and provenance.”
A new innovative glass, plus a new badge and handle have been designed for the launch.
To celebrate the launch, Brahma recently supported Sergio Mendes’ appearance at the O2 in London.