The variety of soup flavours available on the market has certainly come a long way over the past century. But despite a massive diversification, with exotic recipes becoming increasingly prevalent, nearly half of users (47%) still want to see a wider variety of flavours in the soup market.
In response to consumers’ demands for more variety and the growing trend for ‘grab & go’ foods, The Redemption Food Company has introduced a special new autumn collection of soups, under the Love Soup brand.
“This autumn we are bringing in new flavours which will replace some of our summer soups,” explained Mark Crow, general manager at Redemption. “Everybody in the food business follows the seasonal and cuisine trends, which are now generally cultivated from the multicultural society in which we live, and that is exactly what we’ve done with our new range.”
New flavours include Teriyaki Beef Ramen, Indian Vegetable, and Indonesian Chicken & Noodle Broth.
“The Love Soup brand highlights the passion we have for what we do,” said Mark Crow. “We are a soup specialist, and we love soup, so rather than run with our company name, we have developed the Love Soup brand, which will hopefully make a big difference to any up-market high street café or bar selling our soups.
“We have never given our customers a brand to work with before, so we are hoping the Love Soup ‘label’ will help to market the product. We can also provide point of sale material, such as table talkers and even Love Soup branded kettles.”
Love Soup places huge emphasis on the quality and the origin of its soup’s ingredients and where possible, locally sourced produce is used including over a tonne and a half of cream from a local Durham dairy every week!
Mark continued: “Consumers and caterers are demanding more from their soup than ever before, and simply won’t stand for products that are substandard, watery or flavourless, therefore an exceptional high standard stock and top quality ingredients are a must to create our fresh, homemade taste.
“As well as quality, convenience and variety are essential so being readymade chilled across a winter range of 32 soups makes Love Soup perfect for time-pressed caterers.”
For more information on Love Soup’s new autumn range visit our website