Recent days have seen two prestige and hotly contested contracts secured in the world of sports stadia: Lindley securing all catering services at Tottenham Hotspur FC, whilst Kudos landed rugby giants, Northampton Saints.
Lindley Venue Catering has won the prestigious five-year contract to provide all match day and non-match day catering services and develop the conference, banqueting and events business for premiership club Tottenham Hotspur FC.
Lindley has managed the public concourse catering services at the 35,000 capacity White Hart Lane Stadium since 2001, and now takes over all match-day hospitality and non-match day catering from Kudos,from the start of the new season.
Three key components of Lindley Venue Catering’s plans to generate incremental revenue for the club are: to introduce inspirational and bespoke new match-day menus for the diverse range of hospitality lounges, suites and boxes at White Hart Lane; to enhance the catering facilities for supporters and visiting fans by rolling-out the award-winning Lindley branded retail kiosks to all four stands at the ground; and to put more focus on attracting non-match day business
Following the success of Lindley’s Frank’s Original New York Streetdogs®, Pie Factory® and N17 Deli branded retail concepts trialled at White Hart Lane’s East Stand last autumn, Lindley Venue Catering is investing over £½ million in refurbishing the hospitality areas and retail kiosks on the public concourses located at the other three stands.
New match day hospitality menus which put the focus on fresh, locally sourced produce have been developed by Gary Bates, The Lindley Group’s Creative Director, in partnership with the on-site chef team, and a series of tasting events are being staged to give box holders and hospitality hosts an opportunity to sample the new dishes and meet the Lindley hospitality team.
To accommodate the wide variety of hospitality formats at White Hart Lane, Lindley has developed a range of bespoke services and menus ranging from quality hot sandwiches for fast, casual dining in the Lilywhite Lounge, a premium carvery offering in The Pat Jennings Lounge through to a champagne and canapés reception followed by four-course fine dining in the Oak Room.
Kudos lands Premiership contract with rugby giants
Kudos, part of the Crown Group, has landed a multimillion pound contract with Aviva Premiership giants Northampton Saints, as part of a seven-year deal to run complete stadium hospitality and public catering services at the club’s Franklin’s Gardens stadium.
The contract, worth an estimated £12 million in total turnover, will see Kudos provide food match day services in the club’s corporate boxes, hospitality suites, public retail outlets, and bars.
As part of the deal, which commenced on the 1st July, Kudos will also look after all non-match day catering and venue management at the stadium, which includes corporate events, private parties and weddings at the club’s multi-use conference centre and events space.
The stadium is also currently undergoing a multimillion pound redevelopment, due for completion in the summer of 2014, which will see its capacity rise from 13,591 to 15,446. This will include a new lounge, bars, wedding facilities and new state of the art conference facilities.
Kudos was selected as part of a competitive tender process, and especially commended for its flair for food and commercial understanding of large complex venues.