Ten Brakspear pubs in Henley-on-Thames are to stage a Tax-Free Beer Day on Tuesday 28th February, as a way of highlighting the punitive taxation on beer in the run up to next month’s Budget and encouraging the town’s drinkers to sign a petition calling for a more pub-friendly tax regime.
Pictured above…Brakspear chief executive Tom Davies with the £1.80 cost of a pint of beer on Tax Free Beer Day (based on a £3.10 usual selling price)
From opening to last orders, all the pubs will be selling pints of Brakspear Bitter, Kronenbourg and Fosters at £1.30 off their normal selling price – usually around £3.10 – £3.30 for a pint of Brakspear. Beer duty, VAT and other taxes together add around £1.30 to a pint of beer (based on a price of £3.10), turning what should be one of life’s affordable pleasures into an irregular treat for many people and contributing to pub closures.
Brakspear, with other pub operators and brewers across the country, has been lobbying the Chancellor for more sympathetic treatment in the 2012 Budget. Lower taxation would help to rebalance the difference between pub and supermarket beer prices, encourage people back into their local and save an estimated 16,000 jobs over the next few years.
Tom Davies, Brakspear chief executive, said, “The great British pub has been hammered by beer duty and VAT increases, while the recession has forced people to cut down on leisure spending. It’s no surprise that pubs are struggling.
“Not only are pub closures bad for the economy, they’re also bad for society: pubs are the home of responsible, supervised drinking where beer, a low alcohol drink, is enjoyed as part of a social interaction. This is far preferable to the uncontrolled consumption, often on park benches, of higher alcohol drinks purchased from supermarkets.
“We hope our Tax-Free Day encourages more people to enjoy a pint or two in their Brakspear local and inspires them to sign our petition to help protect these pubs.
Mark Dunlop, tenant at The Angel on the Bridge, said, “This is a great way of highlighting the tax burden that pubs have to bear. We’d love to sell Brakspear at this price every day – it would make us much more competitive with the supermarkets and we’d sell more beer. “
Well done Brakspear we say here at H and C News, may warrant a trip to Henley to report in detail on the day 🙂