The impact of social media on businesses is growing, this is a simple fact and one that is impossible to argue against. OK there are loads of online marketing evangelists around who quite frankly could bore for England if next year’s Olympics had an event category for it, but when you look at usage facts social media is driving business the way of those adopting and applying it.
As always and in any marketing activity how you apply is key, but Hotels across the UK seem to be applying pretty well by a table produced by Marketing Times we came across earlier today.
The chart is below, and the site itself is worth a deeper look.