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YO! Sushi giving away 2000 meals through Facebook

By James Russell: YO! Sushi giving away 2000 meals through Facebook

February 1, 2011

Yo! Sushi has been announced as the only restaurant group chosen to be involved in the launch of ‘Facebook Deals’.

As part of the deal, YO! Sushi will be giving away 2000 meals to the value of £60,000.

Facebook Deals enables businesses to provide users with special offers and discounts as a reward for checking-in.

Facebook Places gives people the power to easily share where they are with friends on Facebook, locate mates nearby, discover new places and now take advantage of a whole host of special deals.

The first 1000 diners to check-in with their mobile phone with Facebook Places at any of their 47 participating restaurants, tag their friend and show a member of staff their phone screen with the confirmation message receive complimentary food and drink.

The deal can be found by touching ‘Places’ on the latest version of the Facebook app or the mobile browser at www.facebook.com.

Robin Rowland, chief executive officer of YO! Sushi, commented on the service: “Constant innovation and cutting edge technology, in addition to great food, is at the heart of YO! Sushi. We are always keen to work with like-minded brands, so being the only restaurant involved in the launch of Facebook Places in the UK is a real endorsement of the YO! Sushi brand.

“Our customers are the most technologically savvy in our sector so this deal will really turn them on. Plus, the opportunity to potentially reach over 26 million active Facebook users in the UK is unbelievably exciting.”

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