Mitchells & Butlers (M&B), owner of the Toby Carvery and Harvester pub restaurant brands, says that “effective” marketing will help it through the “uncertain” economic environment next year.
The company, which also owns the All Bar One chain, has reported revenue increased 1.1% to £1.98bn in the year to 25 September, helping push pre-tax profit up 26.1% to £169m.
The company claims its decision to switch to a food led brand, which has seen it commit to expanding its restaurant chains and the sale of some of its pub assets, helped drive performance.
Like for like food sales increased 4.7% in the period, while drink sales grew 1.4%.
Adam Fowle, chief executive of M&B, says – see the full story in Marketing Week