Worried that you will lose your customers if you put up your prices in line with the VAT increase from 4th January 2011? By approaching change with your customers in mind highlighting the value in what you offer through your tariff menu boards can be a positive start to the New Year for both you and your customers.
Tastemodern design specialists have found in their experience that by refreshing surroundings and improving signage – corporate restaurants and cafes see an increase in sales of at least 10%. Taking a positive approach to what could be seen as a nightmare situation means that neither you nor your customers lose out.
A change in tariff and menu boards repackaging your food offering encourages you to make changes following customer requests and eating habits which highlights how customer focused you are. Refreshing your interiors, tariff boards and menu displays re-motivates customers into trying new things and can draw greater attention to much loved dishes by giving them special weighting on your new boards. Backed up with in-store promotions and offers as a New Year special – you create a buzz and draw attention to your business in what can be a quiet time in the trade.
The benefits of updating your menus and changing your tariff boards
Embracing the VAT increase gives you the opportunity to refresh your menus and tariff boards therefore strengthening your brand and enhancing customer perception. By using this deadline it gives you the chance to renew your offering to delight your existing customers and attract new ones.
Once you have made the decision on whether or not to change your pricing structure, even if you decide to keep your menu style and format the same, a change in aesthetics alone can stimulate renewed interest amongst your customers.
Out with the old and in with the new – choosing your new tariff boards or updating your existing one means that you can take advantage of:
- The very latest materials and technology including LED lights
- Better fitting mechanisms that are more cost effective and easier to maintain
- Newer models that offer greater versatility in size, fittings, materials and graphics therefore improving your customer non verbal communication
Communicating your offer
Use the opportunity to streamline your offer making sure that the information you give your customers is easy to read (font type and size not too small) with the correct use of colour to attract the eye and help highlight key information, pricing and special offers.
82 days to go – the count down has started!
Get in early and start planning your menus and tariff boards now – well ahead of the Christmas rush – so that you have the time to review your position and decide on the very best option rather than in a last minute panic ending up with something that doesn’t add value to your food and beverage offer.
Check deadlines with your suppliers (designers and printers) watching out for the festive holidays when companies outside of the hospitality industry, take time out in what is one of your busiest times of the year.
Bringing your menu boards in line with the VAT changes in the New Year need not be a nightmare but an opportunity to offer your customers a fresh approach and a positive perception of your establishment.
Simple solutions from Tastemodern
We design and produce tariff and menu boards for the catering industry. Tell us what you need and we will manage the process for you from design to the making of your boards recommending the best solutions so that you are ready to launch on the 4th January 2011.
For advice and prices on updating or designing your tariff and menu boards, please call one of the Tastemodern team on 0845 8388790.
For other Tastemodern innovative point of sale and marketing materials, please visit www.tastemodern.co.uk