Linda Plant, Global Marketing Director for the May Fair Hotel and Radisson Edwardian Hotel Group:
Guests are increasingly expecting and demanding more from their hotel stay. At all levels they require value for money but at the premium end of the market in particular, guests are also looking for an experience. This experience can be sought through the style and design of the hotel, the personal service they receive, the association with the clientele who frequent the hotel, the location and local events, or being granted access to a “scene”.
This is why marketing partnerships are so valuable…more